Graphic Design
The everyday flow — the artwork that keeps campaigns, launches, sales collateral and internal comms moving without a queue building up behind them.- 01Brochures
- 02Sales collateral
- 03Internal comms
- 04Packaging
The South African MintThe Big 5 Series III
Interlock EventsSave the date
The SpeakerySpeaker identity
Good Things GuyBook design
SmarshSocial campaign
The South African MintOdyssey of the Sky
The SpeakeryLive event campaign
Premier Golf DayInvitation
For companies where every department waits on design
Stop waitingon design.
The brief went in on Monday. It’s Thursday. Your agency is still quoting and your one designer has twelve jobs ahead of yours. Druff gives your whole company guaranteed design capacity on retainer: one slot, one job in production at a time, always moving, from a senior team that keeps marketing, sales, HR and leadership on brand. Most briefs back within 24–48 hours. Need two moving at once? Add a slot.
- 24–48h typical turnaround
- Two same-day urgents a month, included
- From R50 000 a month
- Since 2001
Plain English
What is a design retainer?
A design retainer is a fixed monthly fee for a design team that’s always available to your company. Instead of quoting each job or hiring a designer, you send briefs to one team that already knows your brand. At Druff, one retainer buys one slot: one of your jobs in production at any moment, the rest in a queue you can see, most back within 24–48 hours. When the queue grows, you add a slot and two jobs move at once. Marketing, sales, HR and leadership all share the same slots, so everything your company produces looks like it came from one place.
How the design retainer works → See design retainer pricing →
One retainer
=
1 slot
- One of your jobs in production at any momentIn production
- The rest in a queue you can seeQueued
- Queued
- Queued
+ 1 slot
Two jobs move at once
MarketingSalesHRLeadership
share the same slots
Turnaround
Rocket-speed turnaround. Professional design.
Brief before lunch and most jobs come back within 24–48 hours, urgent ones the same day. Accurate, polished and on-brand, because the team already knows your brand. Your ad set, your sales deck and your onboarding pack are all in the same good hands.
24–48h
Typical turnaround
2/mo
Same-day urgents per slot, included
1 job
In production at a time, always moving
25 yrs
Since 2001
The design bottleneck
Sound familiar?
Six things that stall a company’s design work — and what a Druff slot does about each one.
01Your one designer is a bottleneck.
Slot never stopsFloating designer covers leaveQueue keeps moving
02Agencies quote for everything.
One flat feeNo quotes for small jobsBrief it, it’s queued
03Freelancers disappear mid-campaign.
Same team every monthSenior lead checks every job
04You spend your day chasing status.
Druff HQEvery brief, stage and due timeNo chasing
05Every department, one library
Sales, HR and marketing all matchAnyone can brief
06Bigger than a slot? We quote it.
Brand systems, full websites, intranets10% off for retainer clients
What’s waiting costing you?
A campaign that slips two weeks costs two weeks of pipeline. An ad set that runs stale for a month costs 20–40% more per lead. A proposal a sales rep builds in PowerPoint on Thursday night costs the deal. None of that shows up as a design cost. All of it is one.
See what a slot would clearHow We Work
You brief. We move. You approve.
Your slot means one job in production at a time, always. Anyone in your company can send a brief (a request: “we need five ad variations by Thursday”) to Druff HQ, our client portal, where you can watch every job move. Briefs are worked in order, you approve each one, and the next starts. No hourly billing. No scope meetings. No chasing.
The usual way
- Email the agency. Wait for the quote.
- Quote arrives Thursday. Scope call Monday.
- Two weeks in the studio. No visibility.
- Round one. Round two. Change-order email.
- Delivered. Invoice query. Next job: start again at 1.
Typical: 3–4 weeks per job.
The Druff way
- Brief — Drop the request into Druff HQ. Two lines and a link is enough.
- Plan — Your brand manager confirms scope and due time the same day. The clock starts.
- Create — A designer who already knows your brand builds it in Figma, from your brand library.
- Refine — Feedback goes into the same job. Revisions are included. A new direction is a new brief.
- Deliver — Senior-checked, in the formats you need, and added to your brand library. Your slot moves to the next brief.
Typical: 24–48 hours per brief.
No more waiting on ad creative.
One flat monthly slot for the whole company. Unlimited briefs from any department, one in production at a time, and a senior team that already knows your brand.
Twenty-five years of it
Work that went out
while someone else was
still waiting on a quote.
What lands in the slot
Everything your brand needs,
from one team that already knows it.
Everyday work runs through your slot. Brand systems, full websites and intranets are bigger than a slot, so they’re quoted separately, at 10% off for retainer clients.
In your slot
UI & UX Design
Interfaces designed before they are built — flows, screens and states worked out so the thing makes sense to the person using it.- 01App & Web UI
- 02Wireframes
- 03Prototypes
- 04Design Systems
Profiles & Presentations
Decks and profiles that carry an argument. Built from your content, designed to survive a boardroom.- 01Company Profiles
- 02Pitch Decks
- 03Board Reports
- 04Data Visualisation
Email & Social Media
The volume work. Sets, resizes and templates produced at the pace the channel actually demands.- 01Newsletter Design
- 02Email Templates
- 03Social Sets
- 04Campaigns
HR & Internal
The material staff actually see: onboarding packs, policy documents, internal campaigns — all matching the brand the customer sees.- 01Onboarding packs
- 02Policy documents
- 03Internal campaigns
- 04Presentations
Quoted separately
Website Design
Designed dev-ready in Figma, every page, state and breakpoint, then handed to your developers or a build partner we recommend. Full sites are quoted separately.- 01Landing pages (in slot)
- 02Website UI
- 03Dev-ready handoff
- 04Build by partner
Brand Systems
Identity work with the system around it, so the brand still holds together on the hundredth asset. Guideline updates and templates run through your slot; rebrands are quoted.- 01Brand Identity
- 02Brand Guidelines
- 03Templates
- 04Stationery
Intranets
Intranet and portal design: interactive policies, LMS screens, ISO documentation, designed and handed to your developers.- 01Interactive policies
- 02LMS
- 03ISO documents
Featured Case Studies
Selected Brand Experience
Pricing
One retainer. Add capacity when you need it.
Guaranteed capacity for the whole company: a senior team, a brand manager and a slot that’s always in production.
Your Druff slot
R50 000/month
- Unlimited briefs from any department
- One job in production at a time
- 24–48h per brief
- Two same-day urgents a month
- Revisions included
- Your brand manager
- Senior check on every job
- Druff HQ and your brand library
- 30 days’ notice to cancel
Extra slot
+R25 000/month
- Two jobs in production at once
- Two more urgents a month
- Add any time
- Drop with 30 days’ notice
Onboarding
R15 000once
- Brand loaded into Figma
- Portal set up
- Team briefed before day one
- Templates built through your slot in month one
Brand systems, full websites and intranets are quoted separately. Retainer clients get 10% off. Extra same-day urgents at R5 000 each, subject to availability.
The first-brief guarantee: if your first brief isn’t delivered within 48 hours of your slot going live, onboarding is free.
Before you book
The questions that usually come up on the call.
Month to month. 30 days’ notice. Onboarding is once-off.
Twenty-four hours covers five ad variations, an email layout, a hero section or a social banner kit. Forty-eight hours covers a landing page UI, a ten-slide deck or a brand guideline update. Anything bigger is quoted, the same day, at 10% off for retainer clients.
You name one queue owner. Anyone can brief; only they reorder. Everyone sees where their job sits.
Add a slot.
If your queue is empty, your brief starts the same day. You never wait behind your own work.
A 24-hour brief that jumps your queue and starts within four working hours. Two a month per slot are included; extras are R5 000 if the pod can take it.
We design them, dev-ready in Figma, and hand off to your developers or a partner we recommend. We don’t code.
Once a year, for a month, with 30 days’ notice, after your first three months. Your library stays; your place in the queue doesn’t.
You do, on payment. Leave, and you get a full export of your library.
The team
Real people in Pretoria. The same ones every month.
Druff was founded by Dan Newman in 2001. Heidi Newman runs the business. A team of designers and brand managers, all in one studio in Pretoria, South Africa, working 08:00–17:00 SAST.
One slot at a time
Let’s work together.
Tell us what is stuck in the queue. We will tell you honestly whether a retainer is the right answer.
